Monday, September 26, 2011

After Sales Service – Strengthen Your After Sales with Cloud Processes


Today after sales service is an integral part of any organization’s sales strategy. When you have a well structured after sales strategy in place, you are able to attain greater market share, minimize all your after-sales related overheads on goods and services. Most of all it results in customer retention. Majority of customers will not continue with an enterprise’s offerings or make a repeat purchase, if there is any bad experience.

Even in this fast expanding market, numerous enterprises underestimate the power of after sales that can help in achieving a competitive advantage over others. Nowadays, all customers look forward to a high-end customer service, more so if they aim to receive a good with “value for money” and are ready to pay few extra bucks to the service providers who can deliver the best.

As per the American Express Customer Service Barometer, 89 percent of the customers buying decisions are influenced by expediency and approximately 90 percent of the buyers give great importance to “value-for –money” deals. Furthermore, approximately 90 per cent of the consumers decide to purchase a good or service, owing to the after sales customer service.

The procedure of product management post their purchase, has several names. Some of them are After Sales, After Sales Service, Reverse/ Service Management, Reverse Logistics, and Customer care. Today, eminent service providers of after sales service solutions use the Cloud Processes that makes the process utility-oriented for the consumers. There are 10 essentials of Cloud Process after sales service:-
  • Business Process Management (BPM) and Business Process Rules (BPR)
  • Cloud Process Tools for End-user Participants
  • Master Data Management
  • Business Process Network (BPN)
  • Process Improvement Service
  • Third-Party Best-of-Breed Cloud Brokering
  • Information Monitoring and Management
  • Performance Management
  • Cloud Process Hosting
  • Cloud Process Customization

The benefits that results to small as well as huge scale organizations from the new age after sales service solutions:-
  • Improved Customer Satisfaction
  • Reduced Costs by 10-50%
  • Reduced Lead Times by 20-50%
  • Improved Control


The new age after sales cloud process are able to optimize, rationalize and automate in the work process continuously. At the same time, it integrates the overall value network that includes all the collaborating systems and members. This in turn helps you attain continuous visibility of the procedure based on up-to-date data. Furthermore, all the necessary information pertaining to after sales service is easily available at your end.


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